Hun Bozkır, an award-winning strategist creative director who provides communication & design services to many global and national brands, shared tips that will lead brand managers to success during the pandemic. "With the pandemic, we are witnessing that people's lifestyles, purchasing behaviors, and the way they interact with brands have changed profoundly," Bozkır said, adding that a process has been entered in which smart, agile and communicative brands that can meet the changing and evolving needs of their customers, stay up-to-date and adapt quickly can survive. Hun Bozkır made the following suggestions to brand managers:

UNDERSTAND YOUR CUSTOMERS

"Understanding your customers is key not only to identifying the right touchpoints, but also to creating an effective experience with your brand. Listen to your customer with your ear. Support them with their needs and offer solutions to their problems. A strong brand culture creates a positive perception of a brand. Remember that your relationships with your employees will reflect on your customers. Likewise, any problems or tensions that exist within a company will necessarily spill over to your customers and can damage your brand's reputation. Brands that are able to build strong and honest relationships from the inside out grow and improve their image by turning their employees into their advocates and ambassadors.

KEEP IN TOUCH WITH THE ABSOLUTE

Being silent and not spending money on communication can save resources. However, when you are silent, your competitors who pursue an effective strategy can also drain your resources... If you panic and hold back in times of crisis, someone else will manage your image for you. Due to the pandemic, people expect to see that brands now treat and communicate differently. If there was any doubt that digital tools have become an important bridge connecting brands to their customers, the coronavirus has removed that doubt. Strengthen your brand across all digital touchpoints, increase its functionality, provide the human connections your customers need, keep your communication up to date, strengthen your relationship."

According to Hun Bozkır, there is light at the end of this dark tunnel. In this process, brands should turn the crisis into an opportunity by using the powers of communication. Only in this way can brand managers and marketing experts both manage the corona crisis and plan for the future.news